Backlinks Analysis

Total number of links

Number of unique domains

Linking domains vs total links

Anchor text usage and variance

Fresh and incoming links

Page performance

Link quality

Relevance

Domain Authority and Page Rank

Placement of the link

Anchor text

Believability of the link

Tools

  • Majestic SEO
  • Open Site Explorer (Moz)
  • Raven Tools
  • Ahrefs
  • SEO SpyGlass
  • Cognitive SEO